Blue Shoe Strategy is based on the concept that all things marketing today center around providing your customers entertainment, engagement, and education. Presenting your product to them isn't enough, and our work centers around finding the right E's for your clients and helping you present them in the best way possible. Our history is rich...
In 1992, Blue Shoe Strategy, under the leadership of Christine Merser, started providing consulting and marketing initiative execution services to businesses – large and small, mostly centered around the emerging 'thing' called the Internet. We were on the team for the first Olympic website. We were on the team for the strategy for Obama’s 2008 website. We set up the strategy for selling Water Mill Party to Classic Party Rentals. We have launched more social media platforms than we can count. Buccellati. Classic Party Rentals. Baking for Good. We have developed “Blue Ocean” products for small businesses struggling to maintain a profit. And, we have used the advent of the Net and then social media to make bring it all together. Enough bragging.
It is our belief that the world is changing at a rate faster than the speeding bullet of purchase intent. First, there was PR and ad-driven marketing. Then everyone focused on social media. Now, the philosophy of Merser's consulting is based on three elements in marketing products and services. Engage. Entertain. Educate. Couple two or more of these core value propositions in your marketing plan and your service or product will shine, shine, shine. Brand loyalty. Customer acquisition. Product differential. All are cemented through the E3's creative options.
Success around this philosophy has been consistent. Get in touch if you'd like to learn more.
Meet Some of the Blue Shoe Marketing Team
Founder & CEO
I love that no day is the same. I love movies. Love the written word even though it's becoming obsolete. Love the Favorite Daughter, Sarah about whom I'm not allowed to write. Love when we nail it. I podcast. I'm Hollister in Screen Thoughts. I make sure we do pro bono work each and every year. This year, I went on the board of Empower Her Network because freedom is everything.
Why did you choose marketing as your work?
I love working closely with our clients to translate what they are all about, to potential consumers of their products or services.
What is your favorite social media platform
Instagram. It's all about the images.
It's all about video. It's up close and personal.
Favorite movie you saw in the last six months?
On the Basis of Sex. A film that could not be more apropos at this moment in time. The brief cameo of the real and formidable RBG at the end? Sent chills down my spine.
Born and raised in the Hampton’s, I never venture too far away from the beach. I am passionate about my community and enjoy giving back as a member of my local Volunteer Ambulance Corporation. I love exploring new restaurants and documenting my meals along the way—If you didn’t Instagram it, it never happened, am I right?
Director of Special Projects
After 30 years working in customer service for Ford Motor Company, I knew I wanted to try something more entrepreneurial. I’m known as the great organized multitasker with a desire for excellence. My job at Blue Shoe Strategy? I'm in charge of special projects, and we have a lot of those. What fun it is to embark upon new and different things every single day, all the while spending time with my family and enjoying my Detroit Tigers, Michigan State Spartans, golf, and politics.
Hannah is attending Boston College and will be working in the Hamptons for Blue Shoe this summer around the Hampton Classic and the Ladies Who Launch Luncheon. What a powerhouse majoring in Communications and already a budding writer for us.
Summer Intern, Hampton Classic
Sam has worked with the Blue Shoe Team the last two summers at the Hampton Classic, spending her days gathering content; talking to riders, getting photos and videos, and creating social media content for the Classic's Social Media platforms.
Why are you majoring in communications?
I think that communication opens the door to the world. The major serves as an umbrella for all types of media that have become the center of our lives. I chose this it to learn about how the people in our always-changing world continue to relate and connect through ideas.
What is your favorite social media platform and why?
VSCO, a photo editing app that allows you to share all of these photos to your followers. Personally, I think it serves as the raw version of Instagram; people edit multiple photos and can post them all to VSCO without the anxiety that too often comes along with posting an Instagram! Only friends follow my VSCO account, while some strangers follow my Instagram account. It’s private, casual and unrefined, and serves as a better mirror of my real life.
Favorite movie you saw in the last six month?
A Star is Born. Not only is the Lady Gaga/Bradley Cooper love story completely captivating, making all people wish they could be discovered by and fall in love with a rockstar, but also is a perfect, heartbreaking tragedy (I have seen it four times and have cried every time). Yet, still, my favorite part of this movie is the transformation that Bradley Cooper dedicated himself to, changing his voice and learning to sing, while also directing his first movie.
What about boots on the ground marketing & social media do you like?
I like social media because of its ability to engage and connect people, it makes an event like the Hampton Classic which can be very exclusive, accessible to anyone and everyone all across the world.
What is your favorite social media platform and why?
Instagram. It's short sweet and to the point. I don’t have to read a novel and it's limited to just pictures so I don’t have to weed through articles.
Favorite movie you saw in the last six month?
Thats tough... I’m not big on movies, I'm generally too wrapped up in school to have time to sit down and watch a whole movie ... Bohemian Rhapsody was really good though. I'm a big classic rock fan so it was a good watch. I also recently started watching Euphoria which is a new series on HBO and I absolutely love it
OUR HISTORY OF MARKETING SUCCESS
A selection of our clients ... diverse ... unique ... committed ...
Sarah Minardi, Mary Anne Horwath, Tim Sickinger, Empower Her Network, Habitat Magazine, Classic Party Rentals, Adlumen Productions, The Hayground School
Sarah Hinckley Studio, Bucellati, MMI, SGA, Peg Cafferty, India's Daughter, Downtown Cookie, IBM, Polygon, Barack Obama 2008, Ageless Lifestyle, Bulgaria (yes, the country), Cape Cod Museum of Art, Jarrell Entertainment, Classic Party Rentals, Baking for Good, The Karpel Group, Sony, Hamptons Seafood Company, In Any Event NY, The Hampton Classic, Korber Energy, OTR, Argo Realty, Christian Oth Studio, Miller White Fine Art, Mali B Sweets, Bank of America, Klutch Handbags, Mayor Bloomberg, Rush Printing, Victoria's Secret, Claire Bean Events, Katie Fischer Design, Curtain Up Events, The Beacon Hotel, English Country Antiques, Todd France Photography, Walls Financial, Paramount Pictures, MISTER, Black Duck Cafe, Citibank, Extended Family, Compass Rose Inn, Niche Confections, Designer 8 Furniture Rentals, Maria McBride, Wolffer Vineyard, Lindgren & Smith, Celebrate XYZ, The Trevor Day School, American Express, Vermont Studio Center, Green Mustache, Urban Archeology, This Chick Bakes, The Peggy Segal Company, Jill Gordon Celebrate, Christian Oth Studio, Karma Bakery, McDonalds, Robin Miller Antiques, Wellspring Info, Watermill Party, In Balance Studio, Calmer Choice, Cystic Fybrosis Foundation...to say nothing of scores of artists, writers, and entrepreneurs
HOW WE DO WHAT WE DO
We produce sales – through non-traditional marketing ideas – for our clients and for ourselves. We like new ideas. We like interesting, useful products and services. We like throwing cost-effective ideas at the wall and watching the ones that stick take off. We like creating markets for products stuck in traditional markets that are saturated to the max, and therefore difficult to break into. In other words, we work with small companies looking to grow through non-traditional methods.
Our philosophy is to approach each project from a clean slate. No comparisons. No recycling of ideas and services. That’s one of the reasons we rarely take the same kind of company twice. It ensures we bring our freshest selves to the businesses entrusting us with their products and services. And, we like ownership in the companies with which we partner.
We are risk takers. First timers. New ideas. Never before tried. Our results speak to the success of recognizing that this new world in which we all work has no historical significance in terms of success. Ok, that’s a slight exaggeration. For example, we know when to send a blast out to invite the highest open rate. And, we know what kinds of posts work on Facebook. But, in terms of strategy, uncharted waters is our favorite playground.
We get a lot of calls from people just starting businesses, or people who want to do their marketing on their own, but need some guidance and to be kept up to date on what is working and what is passe. Blue Shoe's Business Cooperative. Yep. A cooperative that provides the map for communication’s success for small businesses in certain industry silos. (Want to know more about silos and what they mean? Send us an email.) We will be working with the event industry, wellness industry, specialty food industry, bookstores, restaurants, retailers (doing under $500,000 per year) and non-profits to provide a blue print for success in marketing, advertising, social media and business strategy.
Please email us and let us hear about your goals and aspirations.
Open your minds to that which is not a sure thing and the next success will be yours. And, ours.
We'd love to hear from you...
146 West 10th Street, #4A,
New York,NY 10014
PO Box 487
Barnstable, MA 02630