The – Don’t Ask, No One Will Buy – Syndrome

Posted on May 17, 2013 by Christine

I recently received an email from someone in my blog group about a book she has coming out next week. The email announced the launch date , a quote from a review (one that sang the book’s praises – duh), and then the following: I would be so grateful if you could help share the news. I’m happy to send…

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Lessons from Carnival Cruise Lines

Posted on April 11, 2013 by Christine

We all have empathy for Carnival Cruise’s problems. Three major breakdowns in two months on full ships? What are the odds? How to do damage control? Think Tylenol. Back in 1982, someone put cyanide in Tylenol tablets. A few people died. Tylenol recalled all of their possibly compromised bottles, and then set aside marketing for six months. Then there was…

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Facebook Fan Numbers. Sometimes More is Just More.

Posted on April 9, 2013 by Christine

Much is made of the number of fans on a Facebook Fan Page. “Get me more fans! Hurry! I don’t care where they come from, get them!” Not so much, people. Sometimes more is not better; it’s just more. We have a client at Blue Shoe who has a strong fan base on Facebook. It was created by the owner’s…

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Blue Shoe’s Christine Merser Speaks at Cape Cod Writer’s Center “Using Social Media to Build Your Following”

Posted on November 9, 2012 by Christine

You wrote your book, play, non-fiction article. It’s in print. But the times, they are a changin’ and it’s now your responsibility to build your readership. There are social media vehicles out there, and there is a readership base that is eager to read what you have written. Christine Merser, Founder of Blue Shoe Strategy, will walk you through those…

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The Obama Win and Niche Marketing

Posted on November 8, 2012 by Christine

  It’s always in the marketing. We keep hearing that Obama smoked it because Romney said he would ignore 49% of the country. There is also the story line that Governor Chris Christie dissed Romney during Hurricane Sandy, praising President Obama as the leader he felt he was. Then there is our personal favorite—Obama won because the silent majority in…

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Marketing David Meets Goliath

Posted on November 7, 2012 by Christine

So, there we were with our client, Downtown Cookie Company. How can you grow what is already a strong business in a saturated market? DCC sells traditional cookies. They are famous for their traditional cookies—chocolate chip, oatmeal, peanut butter, and ginger to name a few—but it’s a crowded playing field out there, with lots of fabulous companies selling fabulous cookies….

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The Olympics. Brands Vaulting Off the Brand for Free.

Posted on August 18, 2012 by Christine

The Olympics. Pride in one’s country. Winner, winner, winner. There is no product out in the world of products that doesn’t want that association. And, for the first time in history, a lot of brands – large and small – vaulted to a perfect score during the games. And, they didn’t pay a penny. Remember the old Olympics? Mark Spitz…

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What is Twellow?

Posted on August 4, 2012 by Christine

Some of our clients have asked,  ”What is this  Twellow?” “Damned if we know,” was the first response. But, we thought we best take a look. Katherine Baer, Blue Shoe Associate, provides the answer. Here is a summary of Twellow, you were curious to learn more about it the other day…. TWELLOW: a directory of public Twitter accounts, with categories…

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Webinar on Pinterest

Posted on July 26, 2012 by Christine

What is Pinterest? Why use it? How to use it to build your business? If your business provides a compelling product visually, or if the service you provide has a visual component, you can’t afford to miss this Webinar on the fastest growing Social Media instrument since Facebook. The cost is $50. Submit questions beforehand if you like, and we…

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SEO

Posted on July 1, 2012 by Christine

It came up again last week while we were presenting to a Global Client who does more than a billion dollars in business worldwide. “Can you help with SEO? We want to drive more traffic to our website? The number of people coming is not what it needs to be.” ”What is your SEO goal,” I asked gently? “What do you…

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