The Obama Win and Niche Marketing

  It’s always in the marketing. We keep hearing that Obama smoked it because Romney said he would ignore 49% of the country. There is also the story line that Governor Chris Christie dissed Romney during Hurricane Sandy, praising President Obama as the leader he felt he was. Then there is our personal favorite—Obama won because the silent majority in…

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The Olympics. Brands Vaulting Off the Brand for Free.

The Olympics. Pride in one’s country. Winner, winner, winner. There is no product out in the world of products that doesn’t want that association. And, for the first time in history, a lot of brands – large and small – vaulted to a perfect score during the games. And, they didn’t pay a penny. Remember the old Olympics? Mark Spitz…

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Book Review: Blue Ocean Strategy

Blue Ocean Strategy Book Review by Christine Merser