Lessons from Carnival Cruise Lines

Posted on April 11, 2013 by Christine

We all have empathy for Carnival Cruise’s problems. Three major breakdowns in two months on full ships? What are the odds? How to do damage control? Think Tylenol. Back in 1982, someone put cyanide in Tylenol tablets. A few people died. Tylenol recalled all of their possibly compromised bottles, and then set aside marketing for six months. Then there was…

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Marketing David Meets Goliath

Posted on November 7, 2012 by Christine

So, there we were with our client, Downtown Cookie Company. How can you grow what is already a strong business in a saturated market? DCC sells traditional cookies. They are famous for their traditional cookies—chocolate chip, oatmeal, peanut butter, and ginger to name a few—but it’s a crowded playing field out there, with lots of fabulous companies selling fabulous cookies….

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The Olympics. Brands Vaulting Off the Brand for Free.

Posted on August 18, 2012 by Christine

The Olympics. Pride in one’s country. Winner, winner, winner. There is no product out in the world of products that doesn’t want that association. And, for the first time in history, a lot of brands – large and small – vaulted to a perfect score during the games. And, they didn’t pay a penny. Remember the old Olympics? Mark Spitz…

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New York Times Indicates Luxury Spending is Back

Posted on April 9, 2010 by Christine

Upbeat Signs Revive Consumers’ Mood for Spending By Stephanie Rosenbloom for The New York Times, Published: April 6, 2010  American consumers are finally coming out of hiding. After months of penny-pinching amid the recession, new figures — showing an improving job market, rising factory output and increased retail sales — suggest that consumers are no longer restricting their budgets to…

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