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Lessons from Carnival Cruise Lines

Posted on April 11, 2013 by Christine

We all have empathy for Carnival Cruise’s problems. Three major breakdowns in two months on full ships? What are the odds? How to do damage control? Think Tylenol. Back in 1982, someone put cyanide in Tylenol tablets. A few people died. Tylenol recalled all of their possibly compromised bottles, and then set aside marketing for six months. Then there was…

The Olympics. Brands Vaulting Off the Brand for Free.

Posted on August 18, 2012 by Christine

The Olympics. Pride in one’s country. Winner, winner, winner. There is no product out in the world of products that doesn’t want that association. And, for the first time in history, a lot of brands – large and small – vaulted to a perfect score during the games. And, they didn’t pay a penny. Remember the old Olympics? Mark Spitz…

What is Twellow?

Posted on August 4, 2012 by Christine

Some of our clients have asked, ”What is this Twellow?” “Damned if we know,” was the first response. But, we thought we best take a look. Katherine Baer, Blue Shoe Associate, provides the answer. Here is a summary of Twellow, you were curious to learn more about it the other day…. TWELLOW: a directory of public Twitter accounts, with categories…

Webinar on Pinterest

Posted on July 26, 2012 by Christine

What is Pinterest? Why use it? How to use it to build your business? If your business provides a compelling product visually, or if the service you provide has a visual component, you can’t afford to miss this Webinar on the fastest growing Social Media instrument since Facebook. The cost is $50. Submit questions beforehand if you like, and we…

Managing Your Twitter Peeps; Manage Flitter.com

Posted on April 25, 2011 by Christine

ManageFlitter.com is useful tool to track and manage you twitter account. The key to getting the most out of social media is tracking, managing and assessing your followers and those people you are following. Are they following you back, are they inactive, are they an active tweeter? Well now there is a tool that allows you to track this information…

Facebook’s Facelift: Launched December 6, 2010

Posted on December 9, 2010 by Christine

Keeping up with Facebook isn’t Easy…Here is our review of the Facebook interview on 60 Minutes this week. Facebook is putting out design changes faster than you can say social network. There most recent change is in the layout of the personal profile, or your personal facebook page. With the number of people using Facebook mobile now over 200 million,…

#Twitter: Keeping Tabs on Your Tweets

Posted on December 2, 2010 by mbdwyer

Tweets without a twitter colloquialism (tag, mention or reply) are like untagged photos on Facebook; they are floating off in cyberspace unconnected to the conversation going on around them. The language of twitter is unique and wholly unlike any other social media outlet. The pace is fast. The wording witty. The thoughts terse. ….and the interaction and connection between users…

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