Lessons from Carnival Cruise Lines

Posted on April 11, 2013 by Christine

We all have empathy for Carnival Cruise’s problems. Three major breakdowns in two months on full ships? What are the odds? How to do damage control? Think Tylenol. Back in 1982, someone put cyanide in Tylenol tablets. A few people died. Tylenol recalled all of their possibly compromised bottles, and then set aside marketing for six months. Then there was…

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twellow-logo

What is Twellow?

Posted on August 4, 2012 by Christine

Some of our clients have asked,  ”What is this  Twellow?” “Damned if we know,” was the first response. But, we thought we best take a look. Katherine Baer, Blue Shoe Associate, provides the answer. Here is a summary of Twellow, you were curious to learn more about it the other day…. TWELLOW: a directory of public Twitter accounts, with categories…

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Building and Detroying Brands on Twitter

Posted on April 26, 2011 by Christine

Now, this is how it works…. @erickschonfeld Erick Schonfeld Not only does @AmericanAir cancel my flight because they lost a crew + put me on 6AM flight w/3 kids, don’t even offer an upgrade #AAsucks April 23, 2011 12:18 pm via webReplyRetweetFavorite I just needed to vent. But then @AmericanAIr, American’s official Twitter account, gives me hope with this response:…

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Managing Your Twitter Peeps; Manage Flitter.com

Posted on April 25, 2011 by Christine

ManageFlitter.com is useful tool to track and manage you twitter account.  The key to getting the most out of social media is tracking, managing and assessing your followers and those people you are following.  Are they following you back, are they inactive, are they an active tweeter?  Well now there is a tool that allows you to track this information…

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