Is this a fad or a revolution? How has this social media phenomenon taken over our online social culture so quickly and grippingly? The conversation happening on sites like Facebook & Twitter is quick, witty, and provocative and has been proven to provide a ROI. Social media has created a compelling, online conversation that is only getting louder.
Since social is here to stay and really IS a fundamental change in the way we communicate, how can businesses build the bridge between the social enthusiast & the consumer? Most directly, how can businesses turn social media outlets like Facebook into dollars signs?
Well, Google is to Google Buys as Facebook is to Facebook Ads.
And ultimately, Facebook Ads > Google Buys.
Here is why.
Facebook ads allow more precise market target.
Facebook ads allow for extremely specific targeting, including: location, demographics, likes & interests, connections on facebook, advanced demographics (birthday, relationship status, etc) as well as education & work.
Your ad can be targeted as specifically as women between the ages of 18-35 who attended FIT and are living in New York City, and also enjoy shopping & “like” Cosmopolitan Magazine & Cartier on Facebook.
Your target market can also be as broad as anyone over the age of 18 who lives in United States, United Kingdom, Canada or China, with NO specifications on age, gender, or likes & interests.
All the while, Facebook shows how your parameters affect the ads’ reach. The first example would have a reach of 1,100 people. The second example however would reach 169,872,160 people—in ONLY the first tier.
It is up to you to decide how specific of a market you are looking to reach, but there are ways of targeting each and every person on Facebook. Next time you are on your profile, glance to the right and see who’s targeting you!
Please contact us if you would like us to assist you with your buy…..