Social Media Strategy for Small Business – July 2018 “Second” Friday
July 13 @ 7:30 am - 9:00 am
Social Media 2018
Social media and your business exist in an ever-evolving cycle of adjustment with an earnest hope of finding the sweet spot around the opportunities social media offers to grow and sustain your business. There is, of course, a newly established concern regarding the demise of Facebook’s value . . . or is that simply smoke and mirrors? What works and what doesn’t? How does one keep pace? All will be covered in this presentation. And we will give away a full review of your company’s use of social media to the first one to correctly answer the first question raised.
Christine Merser is the managing partner of Blue Shoe Strategy, a marketing firm specializing in social media and marketing through nontraditional methods. With teams in New York City, Chicago, and Los Angeles, Blue Shoe has done groundbreaking work on political campaigns (Obama 2012, Jeb Bush 2016) and for large corporations, like IBM and Apple. More recently, Blue Shoe has been focusing on small emerging businesses, and accepting a stake in the company as part of the compensation package. Christine writes on topics surrounding social media and has been published in the New York Times, Newsweek, and Huffington Post, to name a few. She spent her childhood vacationing on Cape Cod, and loves her roots through the Hinckley Lumber family on the Cape.