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About Blue Shoe

Blue Shoe is based on the concept that all things marketing today center around providing your customers entertainment, engagement, and education through compelling, creative content. Presenting your product to them isn't enough, and our work centers around finding the right E's for your clients and helping you present them in the best way possible. Our history is rich...


In 1992, Blue Shoe Content, under the leadership of Christine Merser, started providing consulting and marketing services to businesses – large and small, mostly centered around the emerging 'thing' called the Internet. We were on the team for the first Olympic website. We were on the team for the strategy for Obama’s 2008 website. We set up the strategy for selling Water Mill Party to Classic Party Rentals. We have launched more social media platforms than we can count. Buccellati. Classic Party Rentals. Baking for Good. We have developed “Blue Ocean” products for small businesses struggling to maintain a profit. And, we have used the advent of the Net, and then social media to bring it all together. Enough bragging. 


It is our belief that the world is changing at a rate faster than the speeding bullet of purchase intent. First, there was PR and ad-driven marketing. Then everyone focused on social media. Now, the philosophy of Merser's consulting is based on three elements in marketing products and services. Engage. Entertain. Educate. Couple two or more of these core value propositions in your marketing plan and your service or product will shine, shine, shine. Brand loyalty. Customer acquisition. Product differential. All are cemented through the E3's creative options. 

So, content will provide the best vehicle to have them at 'hello.'

Success around this philosophy has been consistent. Get in touch if you'd like to learn more.  

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Blue Shoe

Join the team!

the team

Team Blue Shoe

Christine Merser


Blue Shoe Creator

Loves all things 'story.' Sell me with a story and I'm a loyal customer for life.


Follow Christine on Substack! 

Kelly Badeau

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All Things Design

The thing I love about graphic design is that you can take something like a boring Word document and turn it into an engaging book

Kenzie Contillo

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Content Creator

I’m always so excited when I find a new opportunity to be creative.

Sam Ellis


Content Creator Extraordinaire 

Give me a fabulous meme quote, and I'm all over it!

Bill Plax


All Things Podcasts

I enjoy bringing my creativity to every podcast I produce and making hosts and guests sound the best they can.

Caroline Romero


Summer 2022 Intern,

Blue Shoe Publishing Associate

A student majoring in Advertising with a minor in Public Speaking and continuing my journey of exploring new ways to use my creative thinking and teamwork skills. 

Olivia Gibbons


Summer 2022 Intern,

Social Media Associate

A student with an interest in the film industry and its' history. I enjoy discovering new ways to market and advertise, especially using social media.

Frances Pearson

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Manages Blue Shoe Projects & Life

Keep the focus on the goal line and I'm all in. Let's get this content loaded!

Amash Gull


Creative Content of All Kinds

I’m passionate about grabbing new opportunities everyday in virtual world of business . 

Phoebe Topping


TikTok Content Creator

I love riding horses, social media, and staying busy all the time! Creating TikTok content for Blue Shoe's equine clients allows me to combine my passions. 

Kassie Schellinger

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All Things Video

I love an virtual open house, live on Facebook or Instagram, except when I trip over a cat. 

Riley McKinnon


Social Media Manager,

Former Intern 

I’m a life long equestrian with a passion for marketing. I love finding creative ways to use social media and the opportunity that it gives to promote businesses and products to so many people. 

Sophie Gibbons


Summer 2022 Intern,

Project Coordinator

A student of communication with an interest in marketing, research and content, especially using humor to drive home a point.

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