“There needs to be a strategy that appears to be spontaneous. Like when you pretended you were surprised at that birthday party your mother gave you in the fifth grade. ”
Plan every piece of it and then present it as if it just happened.
Put a post on Facebook. What's the strategy behind it? What do you want to accomplish? Each and every marketing effort has to have a single strategy behind it that feeds the overall strategy for your business development and, as orchestrated as it is, it still must be authentically yours.