"People are interested in the ways of things. The history of things. Data around what your service or product does. They are. Include it all."
Education around what you do as the knowledgeable person you are will solidify your brand. So it in an engaging manner, and you have gold.
Don't be the boring lecturer who never got people to attend their classes in college; but do educate. Tips. Stats. History. Spread it out and put it on your social media and your website. Quote others. GIve the data behind the assumption ... and don't be afraid to editorialize from your own point of view, to reinforce why you do what you do, and why they should care.