“People don't care about you, they care about themselves.”
Entertain in a way that is unique and compelling...
Let me entertain you....make me laugh and I'm yours. Tell me a story that gives me a. mirror of myself and a window in that which I aspire to be, and I will commit. For a long time. It's a dinner party and you need to have the art of conversation in your toolbox.
Content should entertain, engage and educate. Blue Shoe contends that if you provide engaging content to your market, content they care about, in a cool way, that surrounds what you are selling, you will win the content creates purchase war.