Introduction to IMDB Pro - LinkedIn for Film Industry Professionals
Christine Merser delves into IMDB Pro, or as we like to call it, LinkedIn for those in the film industry. She starts with the difference...
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Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Christine Merser
- Feb 16
- 3 min
Backgammon Preparation
I play backgammon. I want to compete in tournaments at my highest potential, so I work with one of the grandmasters of the world, Zdenek...
Christine Merser
- Feb 13
- 2 min
Grab a Cup of Coffee & Hear Blue Shoe's 2023 Super Bowl Ad Pick
Every year I put forth my favorite Super Bowl ad for your consideration, as well as the reasoning behind it. This year, it was an easy...
Christine Merser
- Feb 6
- 2 min
Funding Your Project Series - Watch all 3 Sessions Now
Have an exciting project you need funding for? Not sure where to start in the wild world of crowdfunding, grants, and so much more? Over...
Kenzie Contillo
- Feb 2
- 2 min
Instagram Story vs. Instagram Reel
By: Kenzie Contillo, Content Creator, Blue Shoe Content What is the difference between an Instagram story and a reel? Essentially, the...
Christine Merser
- Jan 31
- 1 min
Watch Part 3 of our 'Funding Your Project' Series: Connecting & Presenting Yourself as You Seek Fund
In the last installment of our 'Funding Your Project' series by Christine Merser, she focuses on warm and cold call outreach. How to...
Christine Merser
- Jan 24
- 1 min
Watch Part 2 of Our 'Funding Your Film' Series - Research & Your Approach to Outreach
This is the second part of our four part 'Funding Your Film' series, focusing on researching and your approach to fundraising. Our...
Christine Merser
- Jan 23
- 3 min
Miley Cyrus & Our Future
I saw this tweet / retweet on Twitter… Tweet: “Why aren’t marriages lasting like our grandparents?” Retweet: “Women are allowed to have...
Christine Merser
- Jan 17
- 4 min
Building Your Posse: It’s a Two Way Street
I was four, according to family lore, when I started going door to door in our Plymouth Meeting, Pennsylvania, subdivision, knocking on...
Christine Merser
- Jan 17
- 1 min
Funding Your Project Part 1 - Before Your Approach Anyone
This is the first part of our four part 'Funding Your Project' series. While this session focuses on film, much of it will apply across...
Kenzie Contillo
- Jan 5
- 2 min
A Lesson on Hashtags & SEO
By: Kenzie Contillo, Content Creator, Blue Shoe Content Do hashtags help views today? Head of Instagram Adam Mosseri says “not really.”...
Christine Merser
- Jan 4
- 1 min
Christine Merser & Leslie Grossman Talk the Strongest Women Leaders Of 2022
Our fearless leader Christine Merser recently joined our client, founder of Her Circle Leadership, Leslie Grossman, for their second...
Christine Merser
- Jan 3
- 1 min
Ladies Who Launch Interview with Alexandra Peters: All About Samplers
Alexandra Peters’ collection of Samplers from the girls who went before us is riveting. The history behind them. The artistic nature of...
Christine Merser
- Dec 22, 2022
- 1 min
Film Industry Wrap-Up: Looking back at 2022 and Forward to 2023
As we head into the New Year, Christine wraps up 2022 with a look back at the film industry over the past year, the trends we've noticed...
Christine Merser
- Dec 21, 2022
- 1 min
Christine Merser Speaks on Inspiration to Women in Film
Christine Merser gives a speech on inspiration and applying it to the film industry and beyond, in front of a sold out crowd from Women...
Andrew Singer
- Dec 14, 2022
- 5 min
Repost of Andrew Singer's End of Year Wrap-Up on 'China 2022'
Andrew Singer Talks About China.. By Andrew Singer The 2022 final curtain is approaching. It has been a momentous year in China, with...
Christine Merser
- Dec 8, 2022
- 2 min
Warnock-Walker Senate Race: The Takeaway
Because our company does political strategy, I receive inquiries after elections, such as the runoff yesterday between Raphael Warnock...
Christine Merser
- Nov 18, 2022
- 4 min
My Thanksgiving Fable
The Why Fifty years ago, my father left his C-suite job at Ford Motor Company, and moved to Saint Marten to build the first timeshare...
Christine Merser
- Aug 31, 2022
- 1 min
Marketing Monthly Inspiration - September
In addition to all the marketing videos we produce at Blue Shoe for achieving your roadway to success, Christine, our fearless leader,...
Christine Merser
- Aug 22, 2022
- 1 min
September’s Social Media Plan Session
Join Christine Merser as she walks through September’s Social Media Plan and ideas for you to use as you approach your social media next...
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