First Impressions
Unfulfilled expectations. I speak about this subject often. Getting a sale by promoting something you can't produce (but sure looks good...
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Blue Shoe Content
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Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Christine Merser
- Sep 26
- 3 min
#Blue2Weekly - Week of September 25, 2023
Expanding Your Watering Hole Make Yourself Do the Ask I speak a lot about making sure you have a posse, or a watering hole worth your...
Christine Merser
- Sep 18
- 4 min
#Blue2Weekly - Week of September 18, 2023
Expanding Your Watering Hole It's Time to Connect When I first read about the friendship between C.S. Lewis and J.R.R. Tolkien, I was...
Christine Merser
- Sep 11
- 3 min
#Blue2Weekly - Week of September 11, 2023
Twenty-two years after that clear day in 2001 when buildings fell and people died, we all have our way of marking the anniversary. All of...
Christine Merser
- Aug 29
- 3 min
Is PR Dead...?
“For the last ten years, I’ve advised our clients to rework their relationships with their PR agencies. As you might imagine, this has...
Christine Merser
- Aug 23
- 2 min
Engage: Past and Present
Sometime in late 2009, we renamed Blue Shoe Strategy to Blue Shoe Content, recognizing that content is the cornerstone for all marketing....
Christine Merser
- Aug 22
- 4 min
The Moral Dilemma Facing Us All in Social Media
We all face a moral dilemma at this juncture in history. If you know how to get people’s attention and gain a following, but you also...
Christine Merser
- Aug 17
- 6 min
From the Desk of Christine Merser - My Entrepreneurial Failure: BestSelections dot com
Thirty years in business means I have some failures. If we didn't I think the data shows we wouldn't have had successes either. But my...
Christine Merser
- Aug 15
- 2 min
In 1996, Content is King. In 2023, Content is Success.
When Bill Gates coined the phrase “Content is King” in 1996, it didn't come as a surprise to me. You can read his piece in its entirety...
Christine Merser
- Aug 7
- 3 min
What's next for Blue Shoe?
Blue Shoe is thirty years old this month. It all began in 1993. Fast forward thirty years. Frances—who has been at Blue Shoe for the last...
Christine Merser
- Jul 11
- 3 min
Is Threads Replacing Twitter? You Decide.
Meta’s new microblogging platform, Threads, has launched. In just five days, 100 million people have signed up to use the social media...
Christine Merser
- Jul 3
- 4 min
National Geographic: End of an Era
If you are over fifty, National Geographic was part of the wallpaper of your life. You had stacks of issues in your house and browsed...
Christine Merser
- Jun 6
- 3 min
Steps to Friendship; One of the Gifts of Women in Business
A friend and I have gone through a lot of transitions lately. Well, she’s really much more than a friend—she’s a trusted mentor, mentee,...
Christine Merser
- Jun 1
- 4 min
The Fabulous Shiv's Motivation in the Succession Series Finale
Huddle up, Succession lovers. Wake up and smell the woman. Shiv is the star of this finale, although the other actors’ performances are...
Christine Merser
- May 30
- 2 min
The New Age of Headshots
The traditional headshot has become totally outdated. A headshot doesn’t tell the story of anything other than what your head looks like....
Christine Merser
- Apr 25
- 1 min
Using Live Events for Your Own Promotion
Whether you're attending a film festival, trade show, or a networking event, there's so much you can do at live (both in-person & online)...
Christine Merser
- Mar 27
- 3 min
Wish for Your Worst Enemy
I read somewhere—it might have been the Harvard Review, and because it holds more clout than People magazine, I’ll suggest it was...
Christine Merser
- Feb 21
- 1 min
Introduction to IMDB Pro - LinkedIn for Film Industry Professionals
Christine Merser delves into IMDB Pro, or as we like to call it, LinkedIn for those in the film industry. She starts with the difference...
Christine Merser
- Feb 16
- 3 min
Backgammon Preparation
I play backgammon. I want to compete in tournaments at my highest potential, so I work with one of the grandmasters of the world, Zdenek...
Christine Merser
- Feb 13
- 2 min
Grab a Cup of Coffee & Hear Blue Shoe's 2023 Super Bowl Ad Pick
Every year I put forth my favorite Super Bowl ad for your consideration, as well as the reasoning behind it. This year, it was an easy...
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