Blue Shoe’s August Marketing To-Do List
What to do in August? Get ready for the new ’school year’ is what. Christine Merser provides some strong ways to use August to prepare...
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Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Frances Pearson
- Aug 5, 2022
- 2 min
Instagram - What's Next?
Instagram. Video. Kim K. Drama! What do all these things have to do with you, you might ask? If you've tried to upload a video to...
Christine Merser
- Aug 5, 2022
- 1 min
#BlueShoeAdCommentary - Take the Image and Run With It
If I were the company making whatever he’s drinking, I would spend thousands promoting this image. The message? One man has his...
Christine Merser
- Aug 3, 2022
- 4 min
Backgammon, Tennis & Investment Banking
My backgammon coach, Zdenek Zizka, who happens to be 23 years old and the youngest grandmaster ever in the sport, recently played in the...
Christine Merser
- Aug 1, 2022
- 1 min
#BlueShoeAdCommentary - Right place, right thing to do
I was struck by this story, especially the four hours he waited past his shift to make sure she got her bike back. Back to work today,...
Christine Merser
- Jul 29, 2022
- 1 min
#BlueShoeAdCommentary - Dr. Pepper
Oh my. There they were having a nice day at Dr. Pepper's marketing offices, when this happened. Twitter lit up with Dr. Pepper...
Christine Merser
- Jul 26, 2022
- 3 min
Running From Bears: Competition Assessments.
Steve Schmidt has served as a political consultant and Republican strategist. I’m not entirely sure what his current role is, but I do...
Christine Merser
- Jul 25, 2022
- 1 min
Our Take on Political Ads
Blue Shoe has done work with politicians over the years and while I found this ad entertaining and engaging, I think it was a waste of...
Christine Merser
- Jul 21, 2022
- 1 min
The Foundations for Creating Content
Our work at Blue Shoe is all about creating content that will entertain engage and educate your followers and clients. I recently saw an...
Christine Merser
- Jun 24, 2022
- 4 min
Supporting Causes We Care Passionately About
All of us at Blue Shoe believe wholeheartedly in supporting causes we, and our team, care about. Our fearless leader, Christine Merser,...
Christine Merser
- May 5, 2022
- 4 min
Abortion & The Supreme Court
“The rearview mirror is smaller than the windshield for a reason.” — Christine Merser OK, let’s just get this part said so we can move...
Christine Merser
- Apr 26, 2022
- 5 min
My Entrepreneurial Failure: BestSelections.com
I happened into a room for entrepreneurs on Clubhouse the other day, and the topic was dealing with failure. I’m not sure why I entered,...
Christine Merser
- Apr 22, 2022
- 3 min
The Netflix Crash: Simmer Down
Netflix stock plummeted over the last two days as news broke of its having lost 200,000 subscribers, when the company had projected an...
Christine Merser
- Apr 19, 2022
- 1 min
May 2022 Marketing To Dos
May is approaching. What should you be focusing on? Christine’s presentation for setting yourself up for success this upcoming month....
Christine Merser
- Apr 7, 2022
- 1 min
Creating Your Video Pitch
Lots of great content in this presentation Christine made to the film industry around 30 second, 1 minute and two minute video content.
Christine Merser
- Mar 9, 2022
- 2 min
The West Wing & Ukraine
Why is a Ukrainian life worth less than an American life? As usual, it comes back to “The West Wing” because Aaron Sorkin has a politic...
Christine Merser
- Mar 8, 2022
- 4 min
Middleman Marketing & the Ukraine Trend
I booked an Airbnb in Ukraine yesterday. The host was so grateful, she began to communicate with me. She is a single mom who has rented...
Christine Merser
- Feb 18, 2022
- 1 min
Stephanie Stuckey Sticks it for the Gold. Our Choice for LinkedIn’s Best
Our choice for one of the best LinkedIn Pages in the LinkedIn universe. Stephanie Stuckey. She engages, entertains, and educates. She...
Christine Merser
- Feb 15, 2022
- 1 min
Christine Merser Presents the New Ethical Standards in the Evolving World of Social Media
Blue Shoe's Christine Merser presented to a group of people working in technology around the topic of Ethics and Technology. She lays out...
Christine Merser
- Feb 15, 2022
- 1 min
#DissonantSynergyPartnership
I have spent the last few years crowing about synergistic partnerships. The instances when you can partner with those offering similar...
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