Fabulous Valentine's Day Marketing
Yesterday was Valentine’s Day. Today's post featuring fabulous marketing ideas, centers around my friend Patrice Tanaka‘s Valentine’s Day...
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Blue Shoe Content
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Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Christine Merser
- Feb 14, 2022
- 1 min
Marketing Monday After Super Bowl Sunday: Coinbase Takes Home the Ring
Coinbase wins our pick for the best Super Bowl ad, because it nailed the Blue Shoe 3E test; engage, entertain, and educate. A QR code...
Christine Merser
- Feb 8, 2022
- 2 min
Move Over Gucci: Ruth Bader Ginsburg is In Town
Move over Gucci; there’s a new girl in town. The notorious RBG’s library was auctioned off in a one-day sale at Bonhams, and we are...
Christine Merser
- Jan 20, 2022
- 3 min
Affinity Marketing Update - Or, Viewer Beware
“Ethnic affinity” marketing, (does it sound like ethnic 'cleansing' might have sounded all those years ago?) which, loosely defined by...
Christine Merser
- Dec 6, 2021
- 3 min
Think Small
The goal for any message you’re putting forth in this oversaturated, overstimulated, and focus-challenged world of potential clients,...
Christine Merser
- Nov 22, 2021
- 2 min
Smoke & Mirrors and Social Media
Thanks to TheCut.com for the following info: A new report has found that, while seemingly ubiquitous, much of the targeted harassment of...
Christine Merser
- Nov 16, 2021
- 4 min
Zuckerberg's Vision of Community Moving Forward
What does the future of 'community' look like in Zuckerberg's Meta world? In the last month, I have written about Facebook, Zuckerberg,...
Christine Merser
- Nov 4, 2021
- 2 min
Excellence Over Perfection
I have come to realize that for anyone (of any age, in any business) who is heading toward success, time is the single largest obstacle...
Christine Merser
- Nov 2, 2021
- 4 min
Facebook. Meta. Zuckerberg.
When Enron was spiraling in a sea of scandal, they brought in Blue Shoe to advise on whether or not to change their name. Basically, my...
Christine Merser
- Oct 5, 2021
- 2 min
Breaking Up with Facebook
So there I was, minding my own business, listening to “The Infinite Game” by Simon Sinek (love him and his pompous attitude) as he was...
Christine Merser
- Sep 13, 2021
- 3 min
Elizabeth Holmes. Praying Mantis?
Simmer down, feminists. I’m a feminist too, but I am also capable of critiquing the way some women lure men into their weblike climb to...
Christine Merser
- Sep 13, 2021
- 3 min
Women in Backgammon Celebrate the Two Women Being Honored by the U.S. Backgammon Federation
FOR IMMEDIATE RELEASE Contact: Christine Merser Phone: 917-648-7182 Email: cmerser@blueshoe.net Women in Backgammon Celebrate the Two...
Christine Merser
- Aug 29, 2021
- 4 min
Agency & the Power from the 'Floor'
SE graduated a year ago from college, and she worked at Blue Shoe during college and this past year. She recently left to go to law...
Christine Merser
- Jul 6, 2021
- 2 min
Self Promotion for Women; Not Something Aspirational
In a recent Forbes article, written by a man, of course, the usual suspects from a flawed premise (women need to know how to self promote...
Christine Merser
- Jun 22, 2021
- 14 min
Retail Association Speech, Delivered on Zoom, December 2020
Our managing partner, Christine Merser, gave a speech at the end of 2020 to a private group of luxury retailers. We thought you might...
Christine Merser
- Jun 9, 2021
- 1 min
InProduction Podcast With United Soccer League's Josh Keller
Companies and social impact programing. Our blue shoe guru, Christine Merser, interviews Josh Keller, for our client, InProduction, and...
Christine Merser
- Jun 3, 2021
- 4 min
Cruella? Woman Mentor?
Let's face it. Women business leaders do not come from the Disney characters of old. Do you know Cruella's history? With Disney's Cruella...
Christine Merser
- May 7, 2021
- 1 min
Amanda Gorman: Cashing In?
Thanks Leslie Grossman for the article. Right in my sweet spot. Have a read. Welcome to the Post Era Sell Out As for Amanda Gorman, she...
Christine Merser
- Apr 26, 2021
- 1 min
Silence of the Lambs
I love Silence of the Lambs. I think it was the greatest feminist film of its time. A woman fixes all the problems brought on by numerous...
Christine Merser
- Apr 23, 2021
- 3 min
Glass Cliffs for Women
Leslie Grossman — the leadership guru for women — and I lead a room on Clubhouse once a week on a unique, hopefully out-of-the-box topic...
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