Brands Banding Together
We love synergistic connections between brands. Getting in touch with a brand whose demographics mirror your own and doing something...
Blue Shoe Content
NEWS
Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Christine Merser
- Feb 4, 2016
- 2 min
Social Media Posting Sweet Spots
Here we go again. A client sent us the grid above yesterday about the best times to post on Instagram, Twitter, and Facebook, based on...
Frances Pearson
- Jan 28, 2016
- 2 min
Twitter, the Next 1-800 Number
Yesterday, I overheard someone desperately trying to reach a human to speak to at Bloomingdales regarding a credit card charge. As it...
Christine Merser
- Jan 26, 2016
- 1 min
Imagery, Getting It Right
Yes, we also go to Google Image Search and type in something to find imagery for eblasts, posts, and website content. But there are...
Christine Merser
- Jan 22, 2016
- 2 min
Bernie's Music Video
Here is Bernie Sanders' ad released a week ago nationally to great fan fare. A song from 1963; a song this upcoming generation has no...
Christine Merser
- Jan 21, 2016
- 1 min
What Groups to Join on Social Media Platforms?
Not in Your Industry Silly! Oh, we see it all the time. Someone in the event industry joins groups in LinkedIn and Facebook for the event...
Frances Pearson
- Jan 18, 2016
- 2 min
Facebook Boosting - Navigating the 20% Rule
Boosting on Facebook is a great way to get your brand in front of your target audience. Highly customizable. Targeted. Engaging with your...
Christine Merser
- Jan 14, 2016
- 2 min
Say goodbye to the word "Newsletter"
The word Newsletter is officially retired from the English Language saith us at Blue Shoe. The idea that a newsletter sent once a month...
Christine Merser
- Jan 12, 2016
- 2 min
Sales Outreach: Lucky 15. Or Maybe 12.
Last year one of our marketing messages was that success might just be based on how many times you 'touched' your potential client. As...
Christine Merser
- Jan 11, 2016
- 2 min
Customer Service. Seriously?
Customer service matters. How you treat others matters. This is true for individuals, and brands alike. While this is common sense, it is...
Christine Merser
- Jan 8, 2016
- 2 min
Marketing Trends 2016
Last but not least in our Five Days of Marketing Trends in 2016 is our one liner considerations for marketing in 2016. Mobile Owns the...
Christine Merser
- Jan 7, 2016
- 2 min
2016 Trends: Buckets of Demographics
Over the last few years, I have been proposing the disintegration of the old fashioned demographic qualifiers such as age, gender, income...
Christine Merser
- Jan 6, 2016
- 2 min
2016 Trends: Hashtags
It's all about hashtags in 2016. With content overload the biggest challenge in being seen in today's market, and our inability to follow...
Christine Merser
- Jan 5, 2016
- 1 min
2016 Trends: Quality Over Quantity
Ah, the holy grail of social media in 2016. What to expect? Quality over Quantity in all things. No longer caring about the number of...
Christine Merser
- Jan 4, 2016
- 2 min
2016 Trends: Video
Ah, the first of the year and time for our Founder, Christine's five days of trends for 2016. Day One: Video Replaces Print I alluded to...
Christine Merser
- Dec 14, 2015
- 4 min
The Donald, Facebook, and Producing the News
An editorial to her friends from our Managing Partner, Christine Merser, published on her blog. Santana or the Donald? We the people...
Christine Merser
- Nov 11, 2015
- 1 min
Most Popular Instagram Posting Days
The four days on which the most photos are posted to Instagram are Halloween, Valentine’s Day, Thanksgiving and New Year’s Eve. We just...
Christine Merser
- Oct 28, 2015
- 5 min
Growth Hacking Defined
It has a real name. Growth Hacking. It’s about finding non-traditional, cheap (it’s the right word, cheap) social media spaces, and out...
Christine Merser
- Oct 7, 2015
- 1 min
Emirates Ad with Jennifer Aniston
We do think Jennifer Aniston knows how to nail an ad and the new Emirates A380 plane ad is no exception. Click Here to View the Ad The...
Christine Merser
- Aug 31, 2015
- 2 min
Barbie's LinkedIn Profile. Seriously?
We love it when clients send us cool things to show us they are all about the marketing. This piece was sent to us by Danielle Bobish,...