Standing Out in the Interview Process
There is a folktale in my family that happens to be true. My older sister had just graduated from getting a master’s at NYU and was on...
Blue Shoe Content
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Christine Merser, Managing Partner and Founder of Blue Shoe Content blogs about marketing, illusions, perceptions and all things surrounding marketing.
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Christine Merser
- Jan 16, 2018
- 3 min
Truth, Meaning & Facebook
Facebook announced its new approach to our News Feed, which will prioritize friend content over the content of news-media outlets. So, if...
Christine Merser
- Nov 14, 2017
- 4 min
Me & Harvey Weinstein
Our Managing Partner, Christine Merser, comments on the Harvey Weinstein issue with her own perspective - reprinted from her personal...
Christine Merser
- Oct 30, 2017
- 1 min
Cold Calls Gone Bad
So, I clicked on unsubscribe on each and every email I received, and as you can see, that wasn’t working. By the time email #3 came in, I...
Christine Merser
- Oct 23, 2017
- 1 min
#WomenInBusinessSpeakAboutWeinstein
Our Managing Partner, Christine Merser, had the opportunity to ask Julie Zuraw her thoughts around the Weinstein explosion and why is it...
Christine Merser
- Oct 19, 2017
- 1 min
Respond or React. Your Choice.
New plan at BSS when something comes in that makes our blood pressure push out toes further into our blue shoes. Take a moment. Ask...
Christine Merser
- Sep 16, 2017
- 2 min
Pied Pipers, Social Media, & Going It Alone
When speaking with clients about how to improve their social media approach, I am surprised at how few are familiar with the story of how...
Christine Merser
- Jul 26, 2017
- 3 min
Workplace Judo: Managing the Unmanageable
Now and again we like to have a guest blogger who has an issue we find compelling. Meet Julie Zuraw, CEO of the Julie Zuraw Group, and a...
Christine Merser
- Jul 11, 2017
- 4 min
Touch Stone Marketing
I will often open a speech asking those in the audience why they think someone recommends them or their business. I then offer a thousand...
Christine Merser
- Apr 17, 2017
- 2 min
Diversity is Not in My Vocabulary
I saw an interview Dan Rather did with Aaron Sorkin, my Aaron Sorkin, the best writer of my generation (imho), where he was asked about...
Christine Merser
- Apr 11, 2017
- 2 min
Let's Talk About Goals
I love the Blue Shoe Marketing Calendar. I love that you write in it. With a pen or pencil. I really have come to love setting goals each...
Christine Merser
- Apr 9, 2017
- 2 min
There is Nothing Wrong with Being Wrong
What is so awful about being wrong? I'm wrong all the time. I spend a lot of my time with clients and those with whom I work listening to...
Christine Merser
- Mar 5, 2017
- 2 min
It's Women's History Month and I’m Not Celebrating
Don’t get me wrong: I’m oh so very proud of the hordes of women who have gone before me. My female ancestor who sailed over in Mayflower...
Christine Merser
- Feb 9, 2017
- 2 min
Genius Scan: The App You Shouldn’t Live Without
We know you’re busy and always on the go. Have you ever needed to scan something quickly? It’s not a far-fetched request! In our...
Christine Merser
- Feb 8, 2017
- 1 min
Ursula Burns. Lessons Extraordinaire.
Ursula Burns. CEO of Xerox. Who knew? I had no idea until I watched her interview with Charlie Rose. Watch and learn sisters mine....
Christine Merser
- Feb 4, 2017
- 3 min
The New Brand Commitment to Politics in Marketing
There was a time, long, long ago, in a land far, far away when brands would no more take a stand politically than they would tell you...
Christine Merser
- Jan 29, 2017
- 5 min
Pick Me. Choose Me. Love Me. Not a Business Model.
There is a great moment in Grey's Anatomy when Meredith Grey says to her great love, Derek Shepherd, "Pick me. Choose me. Love me."...
Christine Merser
- Dec 29, 2016
- 2 min
First Impressions
Unfulfilled expectations in marketing: I speak about this subject all the time. Getting a sale by promoting something you can't produce...
Christine Merser
- Dec 20, 2016
- 3 min
Lessons from the Field: Popular Girl Blake Lively Sends Starbucks to Eat Alone in the Cafeteria
I love to start a business lesson from the field with a personal tale. When my fabulous daughter was in the first grade, her father and I...
Christine Merser
- Nov 22, 2016
- 2 min
Five Rules for Doing Business in Today's Political Environment
No matter which side of the political fence you call home, the United States of America is in for a time of tumultuous debate and...