Screen Shot 2019-06-17 at 11.59.46
Our philosophy: 
  "It's so not about you or your product or service. It's all about your customer and what creates a memorable experience through education, engagement, and entertainment."
Christine Merser, Managing Partner

Blue Shoe Strategy Value Statement


We stand in support of unwavering reciprocal respect between Team Blue Shoe and our clients, and believe in the integrity and value of what we both contribute to the work we produce.

We believe in being paid market value for our work, and we respect our vendors’ value for their efforts as well.

We employ creativity in our approach to all we do. We always follow through on our commitments. And we pursue excellence in our every endeavor.


Blue Shoe Strategy Philosophy for Success


We don't mean to be mean, but it's so not about you or your product or service. It's about those you want to call your customers. It's about what entertains them. It's about what makes them want to engage. And, it's about what educates them.


Our philosophy is that what you're selling takes a back seat to what your customer wants to know about what you provide. If you sell cookies, let them know fabulous things about cookies and where they come from. If you are a party planner, it's about the lifestyles of those that throw parties. If you do a laundry service, tell me how to launder jeans (believe it or not, put them in the freezer for the night and voila, they are fabulous and clean in the morning.) 


And, that's the Blue Shoe Strategy. In a nutshell. Entertain. Engage. Educate.